Concept 1, Generic video
At various points in a video, objects and persons can be clicked on. This concept can easily be translated into a transitional advertising format: a balanced mix of sponsored (product placement) and non-sponsored (background information) hyperlinks.
- Music videos
- Movie trailers
- TV reports
- Corporate films
- Corporate presentations
- Instructional videos
Concept 2, Conference
In a report on a public event, such as a conference, pop concert, seminar or network gathering, persons to the front of the camera can be tagged and clicked on. When clicked, the video pauses and links to the person's company or personal profile.
Unknown persons can be registered by inputting their name into the database. After verification their company and profile can be accessed. Through this interaction, viewers are able to add content to the video.
- Pop concerts and other public events
- Archives (museums: what/ who is in this old footage?)
Concept 3, Opinion poll
Online opinion polls can be fun!
At different moments in a video something (behavior, objects, etc.) is shown that raises particular questions. Whenever a question mark appears on the screen, the viewer can answer the question after clicking on it. All answers are then saved into a database.
- Online opinion polls
- Discussie formats
- Training and education
- Sports analysis (which mistake does a player make at a particular moment)
Concept 4, Online shopping (see also showcase)
In this staged, soap-like video two persons showcase clothing in a modern office environment. All clothing can be clicked on and ordered instantaneously through a web shop application.
This concept is extremely useful for co-sponsoring. Alongside the clothing supplier, as owner and distributor of the video, other suppliers (such as computer and furniture manufacturers) can showcase their products by purchasing hyperlinks for the specific video.
- Interactive commercials
- Television series, music videos (product placement), etc.
Interested? Call Erik Bakermans: +31(0)30 233 4781 or +31(0)6 218 622 35.